Marvel needs a “Marvel NOW!” sales boost

4 Aug

by Mike Hansen

Marvel Super Heroes Secret Wars #1 (May 1984) ...

Now THIS was a must-read as each issue came out, at least for superhero fans.

Brian Hibbs talked about Marvel sales at his store in his latest column:
http://www.comicbookresources.com/?page=article&id=40084

And Todd Allen responds at The Beat here:
http://www.comicsbeat.com/2012/08/04/a-growing-sense-of-concern-over-marvels-sales/

I can see their point – Marvel hasn’t created a sense of urgency (outside AvX) for its books as must-reads (especially as periodicals) in a long time. The Heroic Age couldn’t have been more pointless – even the books themselves made fun of the phoniness of the concept. I get the impression that, for the most part, creators aren’t being given free reign to go as crazy on titles as they could in the past (’80s Uncanny X-Men still blows my mind by how much every issue gets away with), and that readers are giving more of their money to DC and Image, both of which have a lot of titles that people want to buy as each issue comes out. Marvel NOW better be frickin’ amazing!

What do you think?

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