DC sales: Drinking Game Edition

15 Oct
new 52

new 52 (Photo credit: 1upLego)

by Mike Hansen

The Beat’s monthly sales charts are especially entertaining this month, as the continuing sales declines of the New 52 are turned into a drinking game.

Marc-Oliver Frisch does his usual fine job spelling out which titles deserve praise (Scalped, American Vampire, Aquaman) and scorn (Before Watchmen), as well as making some good points about how the explosion of variant covers on the market is creating a sales bubble. Some sample commentary:

the best and fairest solution to this dilemma is for me to take one jolly good swig of Rothaus Tannenzäpfle, 5.1% abv, one of the finest and most quaffable pilsners in Germany, whenever a DC Universe title drops five percent or more in August. It’ll be entirely objective.

Thanks to Warner’s more hands-on approach in the last couple of years, Vertigo seems a lot more under pressure to produce hits lately, but without actually getting the budget to build anything. So they’ll be doing adaptations of Quentin Tarantino films and see those tank instead, so they can be decommissioned two or three years down the road for wasting money on licenses and not producing results. It’s the WildStorm way of shutting down cumbersome imprints that allow (a little bit of) creator participation instead of churning out money and viable IP.

DC knew what kind of sales they were shooting for here, presumably, and they got them.

Will Frisch make it through the DC sales charts before he runs out of booze? Click and see

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