Tag Archives: Direct market

The videos that shook the comics world, Part 2: Q&A with John Ferrier!

27 May

by Mike Hansen

In my opinion, not enough comics sites offer the perspective of the comics fans. Sure, there are plenty of sites offering “scoops” on upcoming comics (especially from the handful of big Direct-Market publishers), but the world of comics is a lot bigger than that: one just has to go to any comics convention to see how passionate every creator and consumer of comics can be. I’ve always believed that there’s an audience for anything, no matter how many folks may ignore or deride something: heck, even Sci-Fi (SyFy?) original movies have their own sincere, hardcore following.

Every comics fan has their own reasons for buying and reading comics, whether for entertainment value, artistic worth, collectibility, etc. But with the decline in independent comics shops, and the vast areas of the U.S. lacking even a single brick-and-mortar store (my entire county has one), the “talking comics” aspect of being a fan isn’t what it once was. Online message boards are a great way to touch base with fellow fans, but even those have their limitations when it comes to in-depth fan conversations. The comics industry really needs its own Ain’t It Cool News (though that site does have some great comics posts, like the League of @$Holes reviews!). I hope that some of these posts on All Day Comics can help steer us towards that. I’d love to hear what you readers think, so send an email or post a comment: Despite what some publishers would have you believe, your opinion matters!

Kris Shaw’s hardcover-comparison videos and crusade to Make Comics Better couldn’t have been made without the help of his partner-in-crime, fellow comics fan John Ferrier. I talked with John to get the view from the other side of the camera:

John Ferrier

John Ferrier

Tell me about how you became a comics fan, and a fan of collected editions. Any particular examples that hooked you? Was it your first comic, or was it a more gradual evolutionary process?

Very gradual for me. I was more of a baseball-card collector when I was a kid. My first comic experience was when my family went up north (where Michiganders go on vacation) to a cottage and I ran into the local party store. On the magazine rack was a Nightcrawler #1 that I picked up, from 1985, I think. But baseball cards were my only love, so I didn’t buy any more until the late ’80s: I picked up the first 7 Star Wars comics from a local comic shop. After that, I dabbled a little in the boom of the early ’90s as I let go of my love for baseball cards. I found comics were more fun to collect, since the baseball card market was getting way out of control, making it less fun to collect. My favorite back then was Battle Angel Alita.

Almost a decade later, I went into a Barnes and Noble and saw the softcover Spider-Man Masterworks: Then it was all over. I loved the idea of the collected edition. I’ve always wanted to read Spider-Man from the beginning, but it was never realistic to buy the originals. I met Kris a couple years after that. I had a couple shelves’ worth of books at the time. He showed me what else was available out there; I really had no idea. Because of him, now I have more books than I’ll ever be able to read!

My wife is a HUGE Battle Angel Alita fan. I’ve barely read it, since I’ve still got so many comics of my own to catch up on. She’s got a huge manga collection, but it hardly overlaps with mine – most of my manga is from Dark Horse (since I used to be the Manga Editor there), and most of hers is Viz/Del Rey/TokyoPop. Are you into any other manga?

I was mostly into Anime back then. I have a ton of DVDs from back then. I do have almost all of the Ranma 1/2 graphic novels!

Me, too! That’s one of my all-time favorites. So are you as frustrated as we are about James Cameron taking forever to make a Battle Angel movie?

Yes. I doubt it will ever happen. If it does, I think it should be CG.

It’s interesting that both you and Kris got hooked on comics thanks to the first Spider-Man Masterworks volume. (I actually just got a copy of the softcover a few weeks ago!) I wonder how many comics have that kind of power to create a lifelong love of comics like that. (For me, it was early-’80s X-Men comics that finally hooked me.) It seems to me that there’s some material that should always be available in one format or another – given how old the comics audience is these days, I think we need more books like that to bring in new readers. What do you think?

Spider-Man Masterworks vol 1

The comic that made a collector out of John (and Kris).

That’s a tricky question. The market is dwindling for comic buyers every month. Barnes and Noble is still around, and that’s where I discovered the Masterworks. It got me buying collected editions. But since Borders is gone, how much longer can Barnes and Noble last as a place to discover new books? I rarely go into a bookstore anymore. I already spend most of my money online for books each week, for usually around 40% off with free shipping. Here’s an example: Circuit City went out of business; now Best Buy is struggling. A lot of people are using stores as showrooms and going home and buying items online. I do. So, do I think there should always be a softcover volume 1 Spider-man Masterworks available? Yes. Though I also believe that there are very few books you can do that with, too.

My Continue reading

More Ways to Improve Collected Editions

2 Feb

by Mike Hansen

One or two comics...

(Photo credit: fengschwing)

I just came across this today:

A couple weeks ago, before I wrote about various publishers’ collected editions, The Weekly Crisis posted “10 Ways to Improve Collected Editions” – some highlights:

1 – Keep your Readers Informed
Let’s start off with one of the simplest and easiest way to improve the way companies approach collections. As much information as possible must be easily available when making a purchase, and that includes all creators and collected issues. For best effect, these must be placed in an easily readable part of the back cover and (perhaps more importantly) in the product description of the item.
Yes! There have been a number of times when publishers, especially Marvel and DC, post incomplete or inaccurate info about book contents in Previews. Sometimes this is a good thing (additional pages in the X-Men by Claremont & Lee Vol. 2 Omnibus for more extras), sometimes not (Legends of the Dark Knight: Marshall Rogers dropping solicited content). With collected editions SO dependent on preorders, these books need to be figured out ahead of time as much as possible.
2 – Extra-er Material
HELL YES

4 – People Must Sample

It’s the traditional drug dealer tactic: the first one is free, the second one isn’t. If you get people hooked on your series, they are more likely to come back for more. … It’s not just putting this first chapter for free, but also making sure that the people reading this know that the collection is out and available for purchase/pre-order, with in-house ads placed in the digital comic.
I wholeheartedly support this – as far as I’m concerned, this is the only way for new stuff to find a bigger audience.
Free Comic Book Day does an okay job, but I think it’s better at getting regular comic-shop purveyors to check out new material than at bringing in brand-new readers. Still, every bit helps.
I’ve been a big supporter of Continue reading
%d bloggers like this: