Tag Archives: Publishing

More Ways to Improve Collected Editions

2 Feb

by Mike Hansen

One or two comics...

(Photo credit: fengschwing)

I just came across this today:

A couple weeks ago, before I wrote about various publishers’ collected editions, The Weekly Crisis posted “10 Ways to Improve Collected Editions” – some highlights:

1 – Keep your Readers Informed
Let’s start off with one of the simplest and easiest way to improve the way companies approach collections. As much information as possible must be easily available when making a purchase, and that includes all creators and collected issues. For best effect, these must be placed in an easily readable part of the back cover and (perhaps more importantly) in the product description of the item.
Yes! There have been a number of times when publishers, especially Marvel and DC, post incomplete or inaccurate info about book contents in Previews. Sometimes this is a good thing (additional pages in the X-Men by Claremont & Lee Vol. 2 Omnibus for more extras), sometimes not (Legends of the Dark Knight: Marshall Rogers dropping solicited content). With collected editions SO dependent on preorders, these books need to be figured out ahead of time as much as possible.
2 – Extra-er Material
HELL YES

4 – People Must Sample

It’s the traditional drug dealer tactic: the first one is free, the second one isn’t. If you get people hooked on your series, they are more likely to come back for more. … It’s not just putting this first chapter for free, but also making sure that the people reading this know that the collection is out and available for purchase/pre-order, with in-house ads placed in the digital comic.
I wholeheartedly support this – as far as I’m concerned, this is the only way for new stuff to find a bigger audience.
Free Comic Book Day does an okay job, but I think it’s better at getting regular comic-shop purveyors to check out new material than at bringing in brand-new readers. Still, every bit helps.
I’ve been a big supporter of Continue reading
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